Topping up the talent pool

Hunting down future talent is not easy, especially when they are not even looking to change roles. However, TWI took on PepsiCo’s tough challenge

The Challenge

It’s tough finding the top talent in the FMCG (fast-moving consumer goods) sector. Despite the apparent high number of jobseekers in the market. PepsiCo UK was finding that within the soft drinks sector it was hard to find the talent it needed.

Rick Kershaw joined PepsiCo three years ago as head of resourcing, PepsiCo UK & Ireland, with the aim of transforming the company’s talent acquisition process. “At that time we were 90-95% reliant on third-party recruiters,” he explained. “In fact, in the team we had very high-calibre HR generalists but there were no dedicated recruiters. Apart from a few internal referrals, we needed to change to a more direct sourcing approach.” The primary concern, however, he told Recruiter, was to find the best available talent in the market; cost was secondary. Kershaw also wanted to look at attracting passive talent to the business through a more proactive direct sourcing methodology. But with just himself and his new hire, Katie McNab, a specialist recruiter hired as talent acquisition manager, they needed a partner, “an external resource arm to provide the right level of capability that we didn’t have internally”, he explained.

The challenge for this partner was to really understand PepsiCo’s business “the agencies we work with really understand our culture” and to extend the candidate reach deeper into the passive market. At around this time, Neil Purcell, founder and director of talent acquisition and global resourcing specialist Talent Works International (TWI), had made an approach to PepsiCo’s HR department. Kershaw liked what he heard and decided to offer TWI the challenge.

The Solution......

Click here to read more: http://tinyurl.com/5u9xn6x 

Original article:

The Recruiter, 2011, Topping up the talent pool [Article] 13th July 2011, available at:http://tinyurl.com/5u9xn6x

Posted: 15/07/2011 10:37 AM

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